Baby Einstein: No Sh*t, Sherlock

Baby Einstein was a marketing scam, as many of us knew.

“My impression is that parents really believe these videos are good for their children, or at the very least, not really bad for them,” Ms. Rideout said. “To me, the most important thing is reminding parents that getting down on the floor to play with children is the most educational thing they can do.”

I can't stress enough [hence, my emphasis] how important early interaction with your child is. It is this lack of early interaction that early childhood education aims to supplement. The lack is the leading cause, IMHO, of the achievement gap, and it is manifested mostly in impoverished neighborhoods.